Internal Communications Headline Writer

Thursday, 7 August, 2008

Really, Internal Communications headline writer?

Is it really necessary to write like the Associated Press and use wildly misleading headlines to get us to read memos, e-mails, and crappy newsletter articles?

Is “VP PUNCHES BABY” really a necessary headline when you want me to know that the VP of technology voted for BabyNames.com in the corporate “Best Websites” Poll?

Thanks to you we’ve become totally numb to subject lines like “YOUR COWORKER’S GAS” knowing you want us to carpool, “TELL SOMEONE WHO CARES!” reminding us the suggestion boxes are still in the break room, and the famous:

Subject: YOU’RE FIRED

Message: At least that’s what Donald might say if you don’t watch the all new THE APPRENTICE tonight!

Subject: RE: YOU’RE FIRED

Message: REALLY?